Live It! BC’s Lifestyle Show

Three big reasons to partner with the show:

• Face-to-face, targeted exposure to the local lifestyle market
• Excellent marketing value and return on investment
• High profile presence suitable as a key component of any marketing campaign

The 2007 Live IT! BC Lifestyle Show More than 200 life-Changing moments under one roof.

With 60,000 square feet of lifestyle options, our show partners will become part of the most comprehensive lifestyle event in BC. A one-stop experiential event, Live IT! is a must-have addition to your marketing budget.

Exhibition shows are highly successful marketing tools. Just ask the pros! Reed Exhibitions, one of Canada’s leading trade show producers notes that “Exhibitions are unique among new and established media in enabling customers, prospects and industry colleagues to meet face to face. Unlike advertising and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most effective way to build and sustain customer relations. At an exhibition, suppliers can physically demonstrate product benefits, and visitors can see, touch, taste, smell, hear, and judge, for themselves. For sellers or exhibitors, exhibitions are an important opportunity for developing sales leads as they are an occasion to meet with decision-makers who are currently in the market to source suppliers and make purchases.

According to research conducted by the Center for Exhibition Industry Research (CEIR), more than 90% of attendees surveyed rated exhibitions as the number one most useful source of information with which to make a buying decision.

Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. Exhibitions offer an unparalleled opportunity to showcase products and services to senior decision-makers looking to source new suppliers to improve all aspects of their operations. According to research conducted CEIR, more than 90% of attendees surveyed rated exhibitions as the number one most useful source of information with which to make a buying decision. Exhibitions also offer a wide range of value-added sponsorship opportunities designed to help exhibitors increase their visibility at the show.

The BC Lifestyle Show is a unique opportunity to interact face-to-face with the active lifestyle market in a comprehensive, experiential and open forum exhibition.